The neighborhood gains a new bookstore
When you live in Los Angeles, you get used to that feeling of urban anonymity wherever you go, but the first time I walked into the new Diesel Books in the Brentwood Country Mart, I glanced down at the guest list and immediately spotted the name of one of my closest friends just a few rows above where I was about to sign up for their email newsletter, and I suddenly felt like I lived in a small town.
Diesel just opened up a few months ago, less than five minutes from my house. Locals like me who live near the Country Mart tend to go there regularly for their Reddi Chick fix, since they have the best rotisserie chicken and ribs in Brentwood. (Also possibly the only rotisserie chicken and ribs in Brentwood.) You order at their take-out counter, then sit outside in the courtyard, either close to the fire or far away from it depending on how warm it is. (When it’s really warm, there’s no fire at all, of course.)
Reddi Chick has always been in the Country Mart (and by “always,” I mean as long as I’ve lived here), but more recently a Barney’s Burgers, a Frida Taqueria and a City Bakery (pretzel croissants, hallelujah!) have all set up shop there, too. So you can now order a turkey burger or some enchiladas, take the beeper they give you, and go right on into Diesel Books while your food is being prepared. Browsing away your waiting time–that’s just heavenly. I used to feel like it took forever for my burger to cook and now it’s ready way too soon.
That’s because Diesel is my kind of bookstore: small, cozy, well-stocked and airy. (Cozy and airy are not easy to achieve simultaneously but they manage it.) There are two other Diesel bookstores, which makes it, I guess, a mini-chain, but in feel it’s pure Indie. Maybe that’s because it doesn’t have that big chain store attitude of “put out the bestsellers and to hell with everything else.” The “bestsellers” out by the front entrance are specific to the store, and not to the New York Times, so you can check out what other people in Brentwood are reading these days and either join in the fun or eschew it altogether.
They pride themselves–rightfully–on their art and cookbook collections which are impressive ones for such a small store. I checked out the graphic novel section which had migrated from one visit to the next, so I had to ask where they had moved it (way down low as it turned out) and, again, they had an impressively wide range of interesting titles given their limited space.
The graphic novel section wasn’t the only part of the store to move around: sections and display tables were shifting a lot at Diesel for the first couple of months, but someone who worked there assured me that they’re pretty happy with the current lay-out and I think things will stay the way they are for a while, although they’re still getting a feel for the local community and are shaping their inventory to respond to people’s interests and needs.
Here’s my advice for them: offer lots of books with pictures of hot, juicy hamburgers on the cover. They’ll sell like hotcakes. Or, you know, burgers.
Diesel Books
Brentwood Country Mart
225 26th Street, Suite 33
Santa Monica, CA 90402
310-576-9960
info@dieselbookstore.com
(also in Malibu and Oakland)
Tags: bookstore, brentwood, Brentwood bookstore, California, California bookstore, Los Angeles, Los Angeles bookstore

2 comments
Comments feed for this article
Trackback link: http://www.bookstorepeople.com/2009/02/diesel-books-now-in-brentwood/trackback/