How an Idea becomes a Book

The digital marketing team at MacmillanUSA prepared a Happy New Year message that describes how a book is published.  “From the Typewriter to to the Bookstore:  A Publishing Story” is funny.  My favorite part is when blogging, a higher art form, is described as more lucrative that writing books. 

Maybe next year these clever people will figure how to set this to music and pitch it to Schoolhouse Rock.

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